Before jumping through the blacklist removal hoops, you may want to double check that your emails are not simply going into the spam folder. This process will not help you with emails being dropped into the spam folder. This is for getting off of Gmail’s blacklist. I am going to outline 3 steps.
- Verify you are on the Gmail blacklist.
- Perform preliminary blacklist removal checks.
- Submit Gmail blacklist delisting request.
Gmail Blacklist VerificationIf you are blacklisted, then you should be getting a delivery rejection notice from Google. If you check your server’s logs or your email bounce you may see something like this:
Remote_host_said:_550-5.7.1 Our_system_has_detected_an_unusual_rate_of unsolicited_mail_originating_from_your_IP_address._To_protect_our users_from_spam,_mail_sent_from_your_IP_address_has_been_blocked. Please_visit_http://www.google.com/mail/help/bulk_mail.html_to_review_our_Bulk_Email_Senders_GuidelinesIf you are seeing this email error, then your server’s IP has likely been blocked by Google. There could be other response codes, but typically all Gmail blacklist notifications will include a 550 error plus a link to the Gmail policies pages.
If you are not seeing 550 errors, then you may not have an email blacklist problem but some other email delivery issue.
Preliminary Blacklist Removal TasksBefore requesting removal from Gmail’s blacklist, you will want to take some steps to stop whatever caused the listing. See some of my other blacklist removal posts for more details but in a nutshell you should:
Make sure there is no unauthorized email going from your server.
- Check the daily volume of email going to Gmail
- Look for compromised user accounts.
- Look for people forwarding email to Gmail.
Gmail Blacklist Removal ProcessThe forms to initiate an inquiry at Gmail are buried in Google’s email help section. If you are running your own server, you will want to start with their “My domain can’t send to Gmail” form. If you answer the questions correctly, you will win a prize:
Report a delivery problem between your domain and Gmail.
Provide only what they ask, and do not complain. Just provide the requested details and drop a note of thanks into the additional information field. I suspect they receive 100’s of these a day, so be nice and wait.
Unlike some ISP’s, I rarely get a reply from Gmail. The issue simply resolves or not. I find them one of the more difficult email providers to deal with regarding email blacklisting practices.
Your Gmail Experiences?If you have Gmail delivery tips or blacklist removal tips, please let me know. I deal with email blacklisting every week and am trying to document the processes at major email providers.
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